PUBLIC RELATIONS PROFESSIONAL (PUBLIC RELATIONS AND CORPORATE COMMUNICATIONS)

“Public Relations is about reputation; the result of what you do, what you say and what others say about you”. Public Relations underpins the whole of your business. From the impression you want to give your customers to the way you communicate with your employees. If you go to networking meetings and you are talking to others about your business, you are doing your own PR. This course will equip you with everything you need to become an expert public relations professional. It’s packed full of case studies, statistics, checklists, templates and practical activities that bring the theory to life.

The first section of the course introduces PR and shows you why it is valuable to any business and how it has changed over the last 10 years – there have been some exciting developments that have made PR more interesting and relevant than ever before. Then, we look at all the research you need to do before you plan a winning PR strategy.

Course Objectives:

At the end of this course, delegates will be able to:

• Develop an understanding of stakeholder programmes for regular, focused communication activities
• Examine the development of Corporate Affairs tools
• Discuss how to develop and coordinate strategy, plans and tactics
• Evaluate the use of research.
• Identify the journey from where they are to where they want to be
• Manage reputation locally, nationally and globally
• Measure attitudes and behaviours to prove the benefits for your organisation

Who Should Attend?  Public Relations professionals

• Other key personnel in the organisation whose work involves contact and interaction with internal / external public
• Also beneficial to personnel professionals who wish to learn how to use communication more effectively – possibly in the areas of personnel, marketing, sales, training and administration

Delivery method: This training course illustrated throughout with practical examples. It concentrates on practitioner skills, tools and techniques for the effective management of these important business functions.

Venue: Rwanda

Fee: $5000

Duration: 1 week

Course Date: May 29^th – 2ndJun 2023