PLANNING AND MANAGING PR CAMPAIGNS

PR services are more in demand now than ever before. But that means a lot of competition. It can be hard to make sales, vie for media attention and stay on top of changing trends in the industry. This training is perfect for new PR people or people fresh off a communications degree, PR companies who are trying to grow or get better results for clients, PR freelancers or SEO/digital marketing agencies who are trying to figure out this PR game.

This course is about Publicity and Public Relations (PR) – how to get the attention of the media, what they’re looking for, why you may want to generate more PR, who your audience is and what is the key message that you wish to communicate with this PR activity.

Course Objectives:

At the end of this course, delegates will be able to:

• Effectively pitch the media to get coveted placements in top publications
• Identify hidden benefits of PR for your company (other than sales)
• Recognize how to craft a compelling email pitch to a journalist
• Determine how to guarantee coverage for your company
• Plan what materials to prepare
• Recognize the death of the press release
• Cite how to contact journalists and track if they’re reading your emails
• Extrapolate how to find journalists who are influential but no one knows about

Who Should Attend?

• Entrepreneurs
• Start-up employees
• Public relations rookies

Delivery method:  Combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics.

Venue: London

Fee: 5000

Duration: 1 week

Course Date: Jun 19^th – 23^rd 2023