DIGITAL BUSINESS LEADERSHIP MASTERING SOCIAL MEDIA ACTIVITIES AND LEADING DIGITAL TRANSFORMATION

This course will help you define, plan and lead a successful digital business strategy and transformation planning effort for your company. This is not a course in digital marketing planning.

It will help you organize and facilitate an in-depth team planning meeting that aligns and focuses your company on a common digital business strategy and transformation plan. In this course, participant will learn what information you need to gather prior to the meeting, learn how and facilitate the meeting to build consensus and momentum, learn how use meeting results to establish priorities and next steps

This course helps you define, and build the consensus needed to establish and support a high-performance digital strategy and transformation plan. The course content focuses heavily on planning tools and discussion guides for the key topics you and your team will need to address. It is designed to help you lead your company in objectively assessing their current state of readiness, and developing and aligning them on an integrated cross company vision, strategy, and transformation plan. It will help you lead the team identifying gaps in insight and knowledge, and in developing a prioritized plan to address those gaps while moving your strategy and implementation effort forward. It provides a framework for identify your requirements, gathering needed information and insight, and facilitating a powerful planning session.

Course Objectives:

At the end of this course, delegates will be able to:

• Assess digital technologies and identifying those that will help the organisation address marketplace challenges and customer needs
• Introduce digital technologies into the organisation with the support of leadership and so they are accepted by employees
• Use social media and digital to resolve customer problems and build conversations and on-going relationships around brand, products and service
• Develop deep customer and employee insights through analysis of digital data
• Manage brand identity and reputation online through marketing and PR campaigns that deliver business benefits

Who Should Attend?

Digital Business Leadership training course will benefit business leaders and professionals who wish to use social media and other digital technologies for customer service, branding, recruitment, and talent management and employee engagement.

Delivery method: Participants will have lots of opportunities to put into practice the skills they develop and enhance during the course. We make the most of small and whole group exercises, videos, case studies, peer exchange, brainstorming, role plays and discussions. Participants are encouraged to reflect on and discuss their own professional issues and experiences.

Venue: London

Fee: 9000

Duration: 2 weeks

Course Date: Apr 3rd – 14^th 2023