STRATEGIC MARKETING: PLANNING, DEVELOPMENT AND IMPLEMENTATION

In today’s competitive marketplace, 70% of all new businesses fail within the first 2-3 years. Whether you’re starting a new business or working to strengthen or expand your current business, having a business plan is your road map to success. A good business plans the heart and soul of any successful business. It can help secure finance, prioritise your efforts and evaluate opportunities.

This course will help you keep your business on track and reach your goals. It provides step-by-step instructions for writing a comprehensive business plan that is efficient, and geared for your success.  You’ll learn how to build an operational plan, develop effective marketing strategies, secure your finances, and avoid common pitfalls and much more!

Course Objectives:

At the end of this course, delegates will be able to:

• Identify market segments, select target markets and forecast demand
• Develop marketing strategies to defend market share, grow market share, or expand the total market
• Develop, test and launch new products and services
• Manage products and services at different stages of the product life cycle
• Develop and implement integrated marketing communication programmes that persuade audiences to buy
• Evaluate marketing activities and demonstrate return on investment and value delivered to the organisation

Who Should Attend?

• Business leaders who want to understand how marketing can support corporate objectives
• Marketing professionals who want to be more strategic in their activities
• Marketing executives who are preparing for promotion into a managerial role

Delivery method: combines presentations with interactive practical exercises, supported by video materials, activities and case studies. Participants are encouraged to reflect on and discuss their own professional issues and experiences.

Venue: Dubai

Fee: 9000

Duration: 2 weeks

Course Date: Mar 6^th – 17^th 2023