STRATEGIC BRAND MANAGEMENT IN LAW PRACTICE SECTOR

Rationale:

The key to developing product and communication strategies that lead to the success of marketing is strong brand management. This course aims to help participants develop the knowledge and skills required to establish and manage brands that connect with consumers and enable the marketing company to build and retain a loyal and profitable customer base.

Course Objectives:

At the end of this course, participants will be able to:

• Develop an effective marketing strategy
• Create a strong image for their brand
• Manage their Brand’s performance
• Point out new needs in the market and how to create a brand that can meet these needs
• Describe Brand Visibility

Course Content:

• Definition of a brand
• Brands and Products
• Brand Identity and its elements
• Brand Positioning
• Brand Visibility
• Brand Pricing and Matrix of Brand Pricing
• Brand Activities and how to decide brad activities
• Brand Leadership
• Responsibilities of a Brand Manager
• Brand Essence
• Brand Architecture
• Brand Planning
• Brand Assets
• Strategic Brand Planning
• Brand Value
• Brand Domain
• Strategic Brand Management
• The 5-Forces Model for Brand Management
• The competency of competitors
• Market share
• Market Leadership Battle
• Steps of a Brand Plan
• SWOT Analysis
• PESTLE Analysis
• Profitability of a brand
• Brand Publicity

Course Outline:

Day 1: Introduction to Branding

• Definition of a brand
• Brands and Products
• Brand Identity and its elements
• Brand Positioning

Day 2: Brand Management

• Brand Visibility
• Brand Pricing and Matrix of Brand Pricing
• Brand Activities and how to decide brad activities
• Brand Leadership
• Responsibilities of a Brand Manager

Day 3: Terminologies of Branding

• Brand Essence
• Brand Architecture
• Brand Planning
• Brand Assets
• Strategic Brand Planning
• Brand Value
• Brand Domain

Day 4: Model for Brand Management

• Strategic Brand Management
• The 5-Forces Model for Brand Management
• The competency of competitors
• Market share
• Market Leadership Battle

Day 5: Process of Branding

• Steps of a Brand Plan
• SWOT Analysis
• PESTLE Analysis
• Profitability of a brand
• Brand Publicity

Who should attend? Marketing Managers, Brand Managers and their team in Legal firms.

Delivery Method: Lectures, discussions, syndicate work, role-play and group exercises. Audio-Visual aids will be used to reinforce these training and learning methods.

Venue: Rwanda

Fee: $5,000.00

Duration: 1 Week

Course Date: Oct 30th – Nov 3rd 2023